“Getting this message out to the masses on zero marketing budget was the real challenge,” says Thacker.
Only, it wouldn’t be much of a festival without customers, and they were proving hard to find. Even if most only serve chicken wings as a side dish. I had to pay all the traders £100 to cover cost of their wings!”įortunately when The Orange Buffalo-another trailblazer of London’s wing scene-announced they would be participating, other street food traders and independent restaurants followed suit. In the first year, there was no pitch fee. “The concept of Wing Fest got people interested immediately but convincing them it could be a ‘thing’ and to get involved was a different story. Wing Fest gives street food traders like Nanny Bill's an opportunity to showcase their best chicken.
